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Google AdSense Auto Ads – Everything You Need to Know


Google AdSense is one of the best ad programs on the planet. There are many alternatives, but no one has consistently outperformed AdSense in terms of innovation, user-friendliness and overall experience.

On 21st February 2018, AdSense team launched Google Auto ads for everyone. This is one of the biggest innovation from AdSense team in the recent time. In fact, the Auto ads will change the way you have been using AdSense all this time.

One of the biggest concern of most of AdSense publisher is about Ad placement, Ad Optimization and maintaining user experience.

Google Auto ads are utilizing artificial intelligence to automatically manage ad placement and Ad optimization for the publishers. As a publisher, you can manage few settings like:

  • Global settings: What ad should be shown
  • Domain-based setting: Configure what ad to be shown on specific domain or sub-domain
  • Directory settings: Configure what kind of ads to be shown on the particular directory. For example, on pagination pages or archive pages, you might not want to show matched content ads, and you can configure the same from the AdSense settings panel. This feature is called Advanced URL settings, and you can read more about it here.

Now, so far we have got mixed reviews from users about Auto ads. However, I’m optimistic about future of AdSense auto ads as it will take away the pain of ad optimization and a blogger can focus on building content and AdSense will take care of everything else. Google AdSense was always a plug and play ad program, but now it’s completely automatic. Thanks to artificial intelligence.

Important things to know about AdSense Auto ads:

For anyone who has ever used Google AdSense earlier,  using Auto-ads is not going to be a problem for them. However, before you start setting up Auto-ads, here are few things you should know. This will also answer your questions before you start integrating it.

  • If you already have AdSense ads placed on your blog, you can decide not to remove it. AdSense auto ads will automatically detect those ads and will place more ads accordingly.
  • Already using Anchor or Vignette ads? Auto ads include Anchor and Vignette ads and many more additional formats such as Text and display, In-feed, and Matched content. Note that all users that used Page-level ads are automatically migrated over to Auto ads without any need to add code to their pages again. However, login to your AdSense account and set up Global settings for auto-ads for the first time.

How to Enable Google AdSense auto ads (Complete Guide)

If you would like to learn by watching the video, there is a detailed Google AdSense auto-ads video guide at the end of this tutorial. Here is a quick walkthrough of the steps:

  • Login to your Google AdSense account
  • Go to my Ads > Auto Ads

  • Click on setup Auto Ads
  • Configure your Global settings

  • Enable Automatically get new formats at the bottom
  • Click on Save
  • Now place the ad codes on every page of your blog/website. I use Google tag manager for the same, and you can use any technique that you like. If you are already using Page level ads, then you don’t need to do anything
  • You can always check the performance of Google auto ads by going to my Ads > Auto ads and clicking on Statistics.

Overall, it will be exciting to see how Google Auto ads work out in future. So far, we are getting mixed reviews as users from ShoutMeLoud forum complained saying, Auto-ads is showing seven ads on one of his articles.

Anyways, as I said earlier that over the time this would be something everyone will adapt, and since it uses machine learning (artificial intelligence), it will only get better with time.

For now, here is the video tutorial to set up Google AdSense auto-ads

For now, let me know how’s your experience with AdSense auto-ads? Have you implemented it already or if not, when are you going to implement it? Feel free to ask your questions, and you can interact with other users on the ShoutMeLoud forum as well.

Also see: Official AdSense help page on Auto-ads

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Updated: February 22, 2018 — 2:50 pm
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